Case study (Danish)
Facebook app
Blippar-integration
Scan the can and watch the films.
Print
"Cheers for long arms!" / Moving-Beer
"It's hard cheering with cake" / Congratulation-Beer
"No more drinking with your feet" / Hand-Beer
"The liver paste's best friend" / Lunch-Beer
POS
Hand-Beer
Outdoor
"Tastes good other days as well" / Friday-Beer
"Sorry honey, I didn't know it was a diesel car" / I'm-Sorry-Beer
Beer truck
"Monday, Tuesday, Wednesday, Thursday..." / Friday beer
Facebook competition
The-Fence-Is-Down-Beer / "What do you call your Tuborg at Roskilde Festival? Write your suggestion in the comments"
Outdoor / wall
"What do you call your Tuborg at Roskilde Festival?"
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