We find many names for the things we love, and the Danes love beer.
An integrated campaign for Grøn Tuborg, renaming Denmarks favorite beer to suit any occasion.
From the Friday-Beer to the I’m-Sorry-Beer - Tuborg recieved over 17.000 name suggestions. 1.2 million interactions on Facebook. 950.000 video views. 77.000 Blippar scans. +800 photos on Instagram. And most importantly, Tuborg saw a 10% increase in sales during the campaign, compared to the year before. Cheers!
Case study (Danish)
Scan the can and watch the films.
"Cheers for long arms!" / Moving-Beer
"It's hard cheering with cake" / Congratulation-Beer
"No more drinking with your feet" / Hand-Beer
"The liver paste's best friend" / Lunch-Beer
"Tastes good other days as well" / Friday-Beer
"Sorry honey, I didn't know it was a diesel car" / I'm-Sorry-Beer